Marketing Courses Online

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

This 2-day course provides a comprehensive demonstration of the fundamenals of survey research, sampling techniques & estimation.

Commercial awareness is of increasing benefit to us all and the organisations that we work for and / or support in our everyday working lives.

In challenging market and economic conditions, individuals need to have a greater awareness of how an organisation operates at a strategic level and how external influences affect the organisation’s progress.

Increasingly, staff and managers are being asked to take decisions with a strong focus on the external environment and the impact that such changes may have internally.

During this course you will be able to:

• Apply strategic thinking tools to develop a direction for your team
• Translate strategy into action
• Identify key financial indicators affecting your team or organisation

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

During this workshop participants will be familiarised with basics of scientific communication including ways of preparing presentations, short articles and posters promoting scientific results. The theoretical course is interwoven with simple practical exercises, quizzes and tests to make sure that participants understand the concepts.

During the training you will be taught how to present your results in a comprehensible and interesting way. By the end of the course you will be able to deliver a memorable speech and create a presentation that will be remembered.

The course has been designed for people who want to learn to present their work in an interesting, clear, understandable and memorable way.

It has been designed especially for:

• Researchers presenting their scientific results at conferences and workshops
• Scientists applying for grants
• Managers who want to introduce their ideas and plans in a scientific environment
• Lecturers who want to learn to run their courses in a professional way

This course is dedicated to:

• engineers who come up with difficult to explain technical solutions and want to present them to non-technical people,
• marketers who have to translate the language of engineers from the company to the language of users, which sometimes is not the same.

After taking this course, the delegates will be able to present hard technical solutions in a simple way.
The course will consist mostly of practical tasks, including designing a short presentation. Some short videos with examples of great presentations will be shown as well.

Remember, keep your business principles and value proposition in mind as you work through this method for marketing. Here you will explore in detail who your market is, as well as what is happening in the market that is beyond your control?